In the wave of digital transformation, multinational pharmaceutical company B actively participated in building its own digital channels—WeChat public accounts and micro-websites—mobilizing frontline teams to attract many customer registrations.
But the problems haven't been resolved!
1. What constitutes high-quality content?
2. How can we generate a large volume of high-quality content?
3. How can we ensure that high-quality content matches user interests?
With the needs and pain points identified, let's take stock of our resources:
1. A wealth of literature content
2. A significant amount of previously generated content
3. A rich set of user behavior data from digital channels
However, this still seems insufficient to answer the above questions: Even if we can see which content has higher readership through past data, how do we identify the common characteristics of that content?
MeDomino Insights' Problem-Solving Approach
First, user engagement is highly correlated with the quality and quantity of content that interests the majority of the user group. The key terms here are: majority, interest, quality, and quantity, all of which need to be satisfied simultaneously.
Content that interests the majority can be obtained through:
1. Past Reading Behavior of These Individuals
— As mentioned earlier, Company B has accumulated a substantial amount of actual reading data, but identifying commonalities remains a challenge.
2. Content Preferences Across Multiple Channels
— However, the data volume and workload required to analyze content preferences across more channels are beyond what a small team can handle.
This scenario is ideal for the application of intelligent digital tools aimed at cost reduction and efficiency enhancement. Let's explore the solution provided by MeDomino Insights.
MeDomino Content Hub: Automated Tagging for Optimized Content Management
MeDomino Content Hub is an intelligent content management system specifically designed for the pharmaceutical industry. Its core function is to automatically tag internal articles with medical labels, which not only improves content retrieval efficiency but also makes content analysis more precise and systematic.
1. Automated Tagging to Enhance Retrieval Efficiency
At Company B, a large volume of medical articles and reports are generated daily. Traditional manual tagging methods are time-consuming, labor-intensive, and prone to errors.
MeDomino Content Hub utilizes natural language processing technology to automatically identify medical terms and concepts within articles, generating tags automatically. This automation significantly reduces the time and labor costs associated with manual operations.
2. Tagging Analysis to Gain Insights into Content Value
Another advantage of automated tagging is the ability to conduct deeper content analysis.
Using the tagging analysis feature of MeDomino Content Hub, Company B can quickly identify which themes or concepts are frequently mentioned in internal content. This insight reveals the company's focal points and knowledge needs, providing data support for content creation and knowledge management.
With MeDomino Content Hub, Company B has achieved comprehensive content management and can easily discern which tagged content will resonate with users. Next, Let’s Examine the Second Question: “What Are These Users’ Content Preferences on Other Channels?”
External Resources: External Content Insights for Immediate User Trends
After all, a company's own digital channels are just one of many channels, and using them to represent user content preferences can be somewhat biased. The "External Resources" tool from MeDomino Insights was created to address this issue. It automatically captures and analyzes external hot topics in areas of interest to Company B, helping the company stay informed about industry trends.
1. Automatically Acquire External Hot Topics to Broaden Information Sources
The External Resources tool can automatically gather external hot topics related to Company B's areas of interest. This content often includes the latest research, opinions, and discussions within the industry. By doing this, Company B can timely and automatically access the latest industry dynamics without relying on manual searches and filtering.
2. Automatic Medical Tagging to Gain Insights into Industry Focus
Once integrated with MeDomino Content Hub, the External Resources tool not only automates the acquisition of content from various channels but also enables automatic tagging. These tags help Company B quickly identify which topics are gaining attention in the industry, providing valuable references for content creation and market strategy.
Project Outcomes
After implementing MeDomino Content Hub and External Resources, Company B achieved dual optimization in internal content management and external industry insights.
1. Optimization of the Internal Knowledge Base
Through MeDomino Content Hub, Company B successfully implemented tagged management of the content within its internal knowledge base. This allows employees to quickly find the materials they need, enhancing content retrieval efficiency. Additionally, tagging analysis has helped Company B identify gaps in the knowledge base, providing direction for content creation.
2. Timely Response to Industry Dynamics
Utilizing External Resources, Company B can promptly capture hot topics within the industry.
For example, upon discovering that clinical trial results for a new drug have become a hot topic, Company B can swiftly publish related educational articles and analysis reports, enhancing its influence within the industry.
Alternatively, if a specific disease treatment becomes a trending topic, Company B can quickly adjust its content strategy to release relevant articles and information, attracting the attention of target audiences.
3. Data Support for Content Creation
The tagging analysis provided by MeDomino Content Hub and External Resources offers data support for Company B's content creation. Based on the analysis results, Company B can develop content strategies that better align with market demands and audience interests, thereby increasing the appeal and dissemination effectiveness of its content.
Conclusion
The introduction of MeDomino Content Hub and External Resources has brought revolutionary changes in content management and industry insights for multinational pharmaceutical company B. Through automated tagging management and in-depth data analysis, Company B has not only improved work efficiency but also enhanced its ability to grasp industry dynamics. The synergistic effect of these two tools will undoubtedly provide strong support for Company B's future development.
The next step for this project is to focus on content generation.
Although the earlier implementation of MeDomino Content Hub and External Resources has largely addressed the challenges faced by Company B's digital channels, the generation of high-quality content still relies on manual efforts. In today's landscape where AIGC (AI-Generated Content) is on the rise, this approach seems somewhat outdated.
Contact us to learn more about MeDomino Insights' AIGC content generation tools!
