"They (medical representatives and colleagues from the medical department) can now only ask questions in a privately created mutual aid group. There are hundreds of people in that group; if someone needs any materials, they will ask if anyone knows about it. Those who know will respond, but if no one knows or sees the message in time, there's nothing that can be done."
When we discussed content management status with a digital product manager from an MNC pharmaceutical company, he said: "I hope to establish a unified content center because this would significantly improve our workflow. With such a platform as the foundation, many things we want to do later could become reality."
01 Content Management: Aspirations and Concerns
The daily operations of a company are accompanied by a continuous stream of new content.
- Company X invests a large amount of funds every year in the creation of new content, with 45% allocated to the production of PPT files and 20% for the design of promotional materials for various occasions;
- Company Y has to add an average of more than 500 promotional documents each month, including meeting slides, meeting materials, and long graphic texts, etc.;
- Even in the category of medical literature, Company Z updates more than 1,000 copyrighted documents into its library for all disease areas and products every month.
Almost every day, new content files emerge within the company. Yet, these seemingly abundant files are fraught with difficulties in practical use.
- Can't find: Information is scattered, it's unclear what content exists, a large amount of content is held by a small number of people, and a large number of potential users have no content available.
- Can't find accurately: There are too many search results, no tags, and the correct content cannot be found.
- Can't use well: It's unknown which content is popular, and the timeliness and standardization of the content are uncertain.
How to effectively utilize internal content assets and achieve value re-creation is a concern shared by our clients. Some of these clients have already made some attempts at content management, such as building their own internal platforms or manually categorizing or tagging a small range of files. However, as the scenarios and frequency of content application continue to expand and improve, in an era oriented towards omnichannel precision marketing, they all have higher demands for tools and efficiency.
02 Enterprise-level content management solutions to alleviate content concerns
MeDomino Insights, based on its deep industry experience and in-depth communication with customers, has co-created an evolving enterprise-level content management solution. Through professional consulting and digital tools, it ensures the smooth operation of the entire process.
The entire solution covers the key steps of the enterprise's internal content management system, including content production, content review, content structuring, content management platformization, and content sharing and application.
Among them,
- Centralized content management is an important link to connect the upstream and downstream of the enterprise;
- The structured management of content is the cornerstone of the entire solution, which can help the enterprise to better use and analyze its own content assets, thus providing strong support for business activities;
- Platform-based content management allows the enterprise to achieve excellent enterprise-level content management and sharing.
Such a platform can help the enterprise to achieve centralized content management, rapid retrieval, and sharing, improve team collaboration efficiency, reduce repetitive work, and avoid the creation of information silos. MeDomino Content Hub is just such an intelligent content management platform that integrates centralized content management, structured content, and platform-based content management, and supports modular functional overlays to connect with more expandable content application scenarios.
Structured
Structured processing can make content more organized, easier to browse, and easier to understand. By customizing a tagging system for enterprises, it achieves personalized content categorization, grouping, and control.
MeDomino Content Hub's embedded algorithms allow for one-click upload processing of multimodal files, automatically extract tags from text, organize them according to multi-dimensional tags, and support adjustments and modifications according to business habits. With automated tag processing algorithms, it can quickly, accurately, and continuously process a large amount of data, improving the efficiency and consistency of data processing compared to manual labor. By continuously reviewing and maintaining the use of tags, it can ensure the completeness and effectiveness of the tagging system and file tags.
Platformization
MeDomino Content Hub provides a complete set of file management capabilities based on the tagging system, integrating file-related daily work into the same platform. With just one unified system, the entire workflow can be completed, improving work efficiency and data consistency.
Administrators can easily manage user accounts and feature permissions, ensuring that only authorized personnel can access and operate on files.
At the same time, data recording and analysis can help uncover insights. Administrators can also view the data dashboard to understand the status of file management, including the usage and sharing of files, thereby better conducting data analysis and decision-making.
Scenario Expansion
Tagged content management is the cornerstone of an enterprise-level content ecosystem. The design of the tagging system and tools needs to consider long-term expansion. MeDomino Content Hub provides a reliable foundation that perfectly fits the expansion of other key links in the content management system.
For example:
（1）Content Production Process Management
By further breaking down the content into elements, approved content can be classified and retrieved with finer granularity. Based on existing content module materials for reference, or simple self-combination of PPT, the creation effect can be improved, maximizing the value of existing content and saving costs.
At the same time, it forms an integrated content management and reuse platform that involves multiple parties and connects with multiple systems.
（2）Content Precision and Personalized Push
Precision marketing across all channels based on tags, matching content tags with doctor tags, establishing a Journey Builder, and realizing crowd selection and content matching suggestions in different scenarios, achieving personalized content management for a thousand people with a thousand faces.
03 Conclusion
MeDomino Insights provides an enterprise-level content digital management solution for the pharmaceutical and medical device industry, covering key steps such as content production, content review, content structuring, content management platformization, and content sharing and application. It provides the foundational capabilities for enterprise content management, equipped with other modular features and professional consulting services, to build a complete content ecosystem platform.
Moreover, MeDomino Content Hub is the first automated tagging content management platform in the industry with practical experience in implementation. The content management projects it has collaborated on have successfully expanded from phase one to phase two and three in the content management center of a leading enterprise. All content management projects in collaboration with customers maintain a 100% renewal rate.
